Search Marketing Articles

B2B Search Engine Optimization

A 10-Step Conversion Experience

Search Engine Optimization for Higher Education

How to Increase Enrollment and Improve Prospect Quality

Search Engine Optimization for Banks

You know how easy it is to search online. Just type in a few words in a search engine or directory and watch a list populate before your eyes. But how easy is it to move your bank’s site to the top of that long list? And, why does it even matter?

Why Local Search Matters

Broadband connections that provide web users "always on" convenience are powering a surge of local searches. With the ability of search engines to offer more detail, including maps and other features, traditional printed yellow page directories face a serious online challenge for customer loyalty and business advertising spending.

International Search

The web has quickly become the best and fastest way to build a global brand. But with an opportunity of this magnitude comes the realization that one web approach or presence does not fit all global marketing needs. That’s especially true of search engine optimization and search engine marketing.