The Anatomy of Successful PPC Ads

Although occasionally used on its own, paid search can be a great complement to an organic optimization strategy. Research has shown that having a presence in both natural and paid results increases the overall likelihood of receiving a click. This infographic breaks down some of the main ways in which PPC advertisers can positively affect campaign click-through rates.

Download a PDF of this infographic

Suggestions

Send us your suggestions
Add suggestions

Infographics in Your Inbox

Want to receive alerts when we create new infographics and articles?
Sign up