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Search Marketing Services
Local SEO Services
Users Act Locally
Search engines gain trust by understanding this about buyers: local is almost always better. Whether we're searching for a bank or a college, we're more apt to shop and buy when the results we get are local. Elliance knows how to anticipate local and regional search patterns, and to sharpen your web content to match buyer needs. Elliance understands the many and nuanced ways that user behavior behind local search differs from regular organic search.
| Geo-Targeted Local & Regional Keyword Selection |
Elliance applies a research-driven approach to identify and tailor keywords and other local SEO efforts. We revise and refine HTML coding and site copy to capitalize on carefully targeted local and regional keywords. For instance, when optimizing for an evening MBA program at a Pittsburgh university, we would include local and regional keywords like 'Pittsburgh MBA Programs', 'Pennsylvania MBA Program' and others. |
| Local Search Engines |
After your site is properly optimized for local search, Elliance ensures that we position your website across all major and minor local search engines. The list includes (a) local versions of Google, Yahoo and MSN, (b) internet local directories such as Internet yellow pages, local.com, true local and others, and (c) relevant local and regional portals. |
| Search Engine Copy |
Our Web Copywriters carefully craft the messages that appear on search engine results pages inviting the ideal prospects to click while sending the less desirable ones elsewhere. |
| Reporting & Analytics |
We provide you with the reports and proprietary tools you need to measure the impact and ROI of your search efforts with both regular and local search engines. Elliance services exceed standard industry practice, with a set of proprietary analytical tools and an attention to detail that lets you determine the extent to which local and regional optimization should be a permanent part of your marketing plan. |
