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Success Stories
Local Search Marketing Case Studies
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First Commonwealth Financial (FCF)
Problem
First Commonwealth Financial, a medium-sized regional bank faced fierce market competition from both larger and smaller players. Growth and profitability hinged on FCF's ability to win the battle for online customer acquisition and to persuade customers to adopt online banking services.
Solution
Building on our expertise and experience in local search optimization, Elliance targeted service and geographical keyphrases. Beyond website optimization, Elliance guided FCF through a highly-specific linking campaign to increase targeted traffic coming to the site.
Results
- Enjoys a 34% yearly increase in site traffic
- Dominates regionalized search results for chosen keyphrases
- Obtained first-page rankings for over 80 regionalized phrases
